Leading Small Business Marketing Guru Reveals ‘This Is What’s Working’ in the Modern Age
Marketers share a common observation: ‘The next Big Breakthrough for the industry will come from…OUTSIDE the industry.’ Why? That’s one reason that marketers and innovators from different industries often ‘master-mind’ with each other, read books from outside the usual off and online trade magazines and so forth.
And, that’s why Michael chose marketing guru, Jerry Jones, to be the guest on this week’s podcast interview. Jerry reveals a handful of ‘cross-industry’ tactics that are too big to ignore:
- The big EASY WIN that every small business must do to get more traffic, sky-high better SEO and more pre-persuaded visitors.
- Why GIRAFFES always win in the marketing jungle (because they can see farther!) And, how to make sure your agency doesn’t get gobbled up because it’s ‘hiding’ in past practices.
- Why you simply cannot ignore the wisdom in the old saw: ‘Work ON your business, not just IN it!)
Please don’t miss this conversation with one of North America’s most respected marketers. Listen now.
What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.